Barix retail clients in Europe include Coop Switzerland, REWE and Victorinox the company also services small, medium and large-sized retailers in North America, Africa and the Asia-Pacific. SoundScape is a web-based SaaS service that is easily configured to deliver audio on a specific schedule, including background music, voice announcements and targeted ads by location or department – all managed in the cloud for optimal efficiency. SoundScape’s open and flexible Audio over IP platform simplifies interoperability with Pricer’s Shelf-Edge Digital ESL solutions. The result is a truly effective multi-sensory retail experience.” We believe this is clearly the way that retail technology will go, and Barix’ experience in targeted advertising delivery is an ideal match for Pricer’s innovative approach to electronic shop labeling. “This solution addressed the trend for integrated consumer engagement strategies that cross in-store layout, mobile phone interaction, and the traditional audio-visual experience.
“Retailers must constantly re-invent themselves and adjust marketing strategies to optimize the in-store experience, and capture the attention of shoppers in an increasingly fractured retail marketplace,” said Reto Brader, vice president of sales and marketing, Barix. The seamless interoperability between the two valuable in-store services has been conceived specifically for the purpose of driving sales and interest by capturing the attention of shoppers in the aisles. The solution will provide brick and mortar retail businesses with a flexible, wireless way to trigger blinking lights of electronic shelf labels upon delivery of a targeted advertisement. For its debut at EuroShop (March 5-9, Messe, Dusseldorf, Germany), the world’s number one retail fair, the company will emphasize how SoundScape can further contribute to a broader in-store multi-sensory experience when integrated with one of the world’s most advanced and scalable wireless Electronic Shelf Labeling (ESL) system available today.Īt Stand 7aB24, Barix will demonstrate how interoperability across SoundScape and Pricer’s Shelf-Edge Digital ESL solutions can optimize the in-store audio experience through multi-sensory shopper engagement. ZURICH, SWITZERLAND, FebruIP audio and control pioneer Barix continues to make in-roads into the global retail industry with SoundScape, its cloud-based solution for the management and distribution of background music and targeted advertising. Exhibit will provide insight into how an interoperable solution across in-store music, advertising and electronic shelf labeling can drive stronger shopper engagement inside brick and mortar stores
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